Artificial Ignorance AMAZON --> Artificial Intelligence AMAZON మారుస్తా అంటున్న Rohit Prasad

[andhra_jp]

Amazon Fell Behind in AI. An Alexa Creator Is Leading Its Push to Catch Up.

Rohit Prasad is tasked with making the company a stronger rival to the likes of OpenAI, Microsoft and Google

As one of the chief architects of Amazon’s  Alexa, Rohit Prasad has been at the vanguard of artificial intelligence. Now, he is leading the company’s effort to catch up in the AI race. 

The Seattle company was taken aback by a surge in competitors’ AI capabilities. It turned to Prasad to upgrade the technology for its Alexa voice assistant and reboot the company’s AI ambitions.

Alexa—which is integrated into more than 500 million devices around the world—has been one of the dominant AI assistants, along with Apple’s Siri and Google’s Assistant. OpenAI released ChatGPT, and the AI race’s rules changed.

Amazon put thousands of people in a new team under Prasad to develop AI products for an Alexa upgrade and other businesses. The company has been building its own large language models—the software behind generative AI—and it is taking time to train and fine-tune the powerful technology. 

While it is expected to unveil a new Alexa with AI as early as next month, Amazon insiders say the company has struggled to catch up with OpenAI, Microsoft, Alphabet’s Google and others that fixated on the new AI earlier. Amazon’s proprietary AI models are still behind those of its biggest competitors, say insiders and industry analysts. 

If Amazon cannot regain its edge in AI, it risks losing its position as a front-runner in tech innovation.  

“At this point, they’re not leaders,” said Gil Luria, an analyst with investment bank D.A. Davidson. 

Prasad, 48 years old, has long proclaimed that interactive AI is a challenging undertaking to build, even though the dream of such AI has been part of science-fiction novels, movies and television shows for decades. 

“This need to communicate to a machine has been there for a reason in fiction,” Prasad said in an Amazon video in 2022. 

As a child, Prasad first became interested in the potential of talking computers by watching “Star Trek.” He eventually became an expert in natural language understanding in machines and built his career around the technology. That background fit well at Amazon, which sought in the early 2010s to make a virtual assistant that could understand and respond to spoken commands.

Doing the basic and complex

Insiders say Prasad’s group has struggled with accelerated deadlines and getting its company-created AI to work properly. Goals have changed often, deadlines have been rushed and the group has sometimes proven too unwieldy to innovate quickly.

Amazon has struggled to use its latest internal AI models to overhaul the assistant. As Amazon infused large language models into Alexa, the voice assistant became less reliable for simple tasks. In some tests, for example, it lost the ability to turn on the lights with 90%-plus reliability. 

Amazon is planning an event to show off new device updates that might highlight some of Alexa’s upgrades. It has planned to include a more conversational Alexa that can help draft messages and give advice on shopping. The company has considered charging consumers for the smarter Alexa.

 

[andhra_jp]

 

[andhra_jp]

 

[andhra_jp]

https://www.linkedin.com/in/rohitprasad01/

His linkedin profile

[Gaali_Gottam_Govinda]

Satya nadella uncles is miles ahead in the AI game and Google kooda with search engine dominance will have big advantage to catchup.

 

Amazon Alexa tho peekindi em ledu last 10 years. Stagnant and useless. 

[pakeer_saab]

13 minutes ago, Gaali_Gottam_Govinda said:

Satya nadella uncles is miles ahead in the AI game and Google kooda with search engine dominance will have big advantage to catchup.

 

Amazon Alexa tho lo peekindi em ledu last 10 years. Stagnant and useless. 

Alexa has a user based that rely on it for day to day tasks. i think Amazon somewhere lost track os what it was intended to do

If Alexa can do what ChatGPT can do on a echo device. it can easily become more mainstream than OpenAI

 

[andhra_jp]

10 hours ago, Gaali_Gottam_Govinda said:

Satya nadella uncles is miles ahead in the AI game and Google kooda with search engine dominance will have big advantage to catchup.

 

Amazon Alexa tho lo peekindi em ledu last 10 years. Stagnant and useless. 

 

10 hours ago, pakeer_saab said:

Alexa has a user based that rely on it for day to day tasks. i think Amazon somewhere lost track os what it was intended to do

If Alexa can do what ChatGPT can do on a echo device. it can easily become more mainstream than OpenAI

 

Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year

https://arstechnica.com/gadgets/2022/11/amazon-alexa-is-a-colossal-failure-on-pace-to-lose-10-billion-this-year/

[Pavanonline]

14 minutes ago, andhra_jp said:

 

Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year

https://arstechnica.com/gadgets/2022/11/amazon-alexa-is-a-colossal-failure-on-pace-to-lose-10-billion-this-year/

Mari ee uncle ke ichadu malli Jassy gadu 

[kevinUsa]

10 hours ago, andhra_jp said:

https://www.linkedin.com/in/rohitprasad01/

His linkedin profile

Em undi s3 lo data mottam use llm Ni train chestaru simple ga

[andhra_jp]

5 minutes ago, Pavanonline said:

Mari ee uncle ke ichadu malli Jassy gadu 

vaadi kanna better resource leeru emo..

anyways i guess amazon already lost race in A.I , streaming service(netflix is miles ahead)  and other services..

Even their retail is largely depend on china products and now with Instacart like swiggy , Blinkit , zepto their retail sales also is not that great... infact india loo amazon was always on losses..

Andukee 5 days a week ravali ani pilavadam etc... future loo unless they have solid product like Microsoft , Apple , amazon one day may eventually become bankrupt...

[kevinUsa]

1 minute ago, andhra_jp said:

vaadi kanna better resource leeru emo..

anyways i guess amazon already lost race in A.I , streaming service(netflix is miles ahead)  and other services..

Even their retail is largely depend on china products and now with Instacart like swiggy , Blinkit , zepto their retail sales also is not that great... infact india loo amazon was always on losses..

Andukee 5 days a week ravali ani pilavadam etc... future loo unless they have solid product like Microsoft , Apple , amazon one day may eventually become bankrupt...

Aws undi kada Golde goose 10 years back it was booming companies are moving to on prem as it's too expensive to maintain cloud 

[andhra_jp]

37 minutes ago, kevinUsa said:

Aws undi kada Golde goose 10 years back it was booming companies are moving to on prem as it's too expensive to maintain cloud 

+1.  also even with cloud they have stiff competition from Microsoft and google ..

Finally whats amazon :   Proud owners of large data center to hold cloud servers + online UI to sell china products which is going down hill..