Chrome and Firefox adding new opt-out features to prevent 3rdparty advertisers

[Sneha Chowdary]

[img]http://www.blogcdn.com/www.engadget.com/media/2011/01/11x01241x4.jpg[/img]

Ever been freaked out by an online ad that seemed to know you that little bit [i]too[/i] well? It's the result of good old advertisers tracking your net-navigating habits and delivering targeted commercials to your eyeballs, but it [url=http://www.engadget.com/2010/12/08/internet-explorer-9-privacy-measures-to-include-tracking-protect/]can be prevented[/url]. Both Google and Mozilla have stepped up (or perhaps been [url=http://www.engadget.com/2010/12/03/ftc-wants-to-fight-tracking-cookies-with-other-cookies-create-d/]pushed by the FTC[/url]) to try and tackle this issue of pernicious tracking cookies, but they've gone about it in different ways. The Chrome solution is a Keep My Opt-Outs browser extension that remembers the sites you don't want personalized information from, while Firefox will start beaming out a Do Not Track HTTP header that [i]should[/i] be respected by advertisers and result in you receiving generic, repetitive ads. The important commonality between the two is that they don't rely on you preparing a cookie file with all your anti-advertiser bile contained within it (which was the FTC's original, somewhat impractical idea). Google intends to open-source its extension and bring it to other browsers as well, though obviously it's taking care of Chrome first, which can benefit from the add-on right now.

[img alt=source]http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif[/img][url=http://googlepublicpolicy.blogspot.com/2011/01/keep-your-opt-outs.html]Google Public Policy Blog[/url], [url=http://firstpersoncookie.wordpress.com/2011/01/23/more-choice-and-control-over-online-tracking/]First Person Cookie[/url]

[bujjama]

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[bongule]

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[bhavanavenu]

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[mba]

ila chesthe... pakka server lo content host chesukune sites ki bokka kadhaa  sCo_hmmthink sCo_hmmthink

alaa aithe google-analytics kooda block avuthundemo kadhaa sCo_hmmthink

[katharnak]

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[sudigaali]

you rock you rock you rock you rock you rock you rock you rock you rock

[chotu gadu]

*=: *=:[quote author=mba link=topic=147036.msg1696638#msg1696638 date=1295906255]
ila chesthe... pakka server lo content host chesukune sites ki bokka kadhaa  sCo_hmmthink sCo_hmmthink

alaa aithe google-analytics kooda block avuthundemo kadhaa sCo_hmmthink
[/quote] @gr33d @gr33d

[Sneha Chowdary]

[quote author=mba link=topic=147036.msg1696638#msg1696638 date=1295906255]
ila chesthe... pakka server lo content host chesukune sites ki bokka kadhaa  sCo_hmmthink sCo_hmmthink

alaa aithe google-analytics kooda block avuthundemo kadhaa sCo_hmmthink
[/quote]

Google ki not a problem becoz its not a third party advertiser......vadi deggara data save avutundi..... sHa_fr1ends sHa_fr1ends

datamining chestunnadu ane tag toliginchukovadam kosam Google chese chinna prayatnam...nothing more than that...