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***FOR VERIZON UNLIMITED DATA PLAN USERS***


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A big perk of Verizon over AT&T—besides phone calls—is unlimited smartphone data versus AT&T's 2GB cap. But! If you're pulling too much data, Verizon will slow your roll. This is how Verizon's getting ready for the iPhone flood.

Specifically, a PDF on Verizon's site spotted by Boy Genius says:

    If you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand.

[size=14pt]They won't stop you from pulling down 10GB a month over your smartphone. But they will make a bit harder to pull that much data down in the first place. The question is, how much data puts you in the top 5 percent? One study from July would put people using more than 2GB of data on Verizon's network in the top 5 percent of data users. (Which is, notably, about the same as AT&T's data cap.)
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The other thing Verizon's doing to manage data is "implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner," doing things like "include caching less data, using less capacity, and sizing the video more appropriately for the device." Sounds fine!

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