katharnak Posted February 24, 2011 Report Posted February 24, 2011 PepsiCo, the promoters of carbonated drink Mountain Dew is all set to aggressively pursue its agenda of extensive advertising and marketing by roping in actor Salman Khan.The strategy of the company is to go across India promoting the brand through Salman Khan before the summer hits the country. "Mountain Dew has been extremely strong in the North and the West. This summer, we plan to increase our reach nationwide. Khan fits well with the brand and will help in scaling up our campaigns during this summer season," said, Alpana Titus, Director, PepsiCo India.Salman Khan is the first ever celebrity ever to endorse the brand of Mountain Dew ever since its launch eight years ago. The company plans to cash in on the popularity of the actor post his Dabangg hit which also goes in well with the brands tagline of “Dar Ke Aage Jeet Hai”.
Maximus Posted February 24, 2011 Report Posted February 24, 2011 blast [img]http://i49.tinypic.com/vx15v.jpg[/img] blast
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