Geetha Arts buys Puli, Varudu rights for Rs.65 crores

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Geetha Arts is flying high these days. After shifting its focus to Hindi Film Industry with ‘Ghajini’, the production company came back strongly in Telugu with ‘Magadheera’. There is also a buzz that Geetha Arts is planning a Hindi remake of ‘Magadheera’. Now, the production company has pulled off another coup of sorts. Geetha Arts has bought the entire rights of two films Pavan Kalyan’s ‘Puli’ and Allu Arjun’s ‘Varudu’ for a whopping sum of Rs.65 crores! Pavan Kalyan’s ‘Puli’ is being directed by S.J.Surya and Allu Arjun’s ‘Varudu’ is being directed by Guna Sekhar. These two films are expected to release in Febrauary-March next year. Given the expertise in marketing and advertising their films, it surely looks like a great business deal for both Geetha Arts and producers of these two films. Only time will tell if this latest move from Geetha Arts brings them the desired result.

http://www.123telugu.com/mnews/Dec09/Geetha_Arts_buys_Puli_Varudu_rights_Rs65_crores_09120913.html