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40% Of Customers At South Delhi Liquor Shops Are Women


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Delhi seems to have quietly taken another step towards being a truly cosmopolitan city. The staff of three premium liquor vends in south Delhi reported that roughly every third customer coming to the stores during the pre-Diwali rush week was a woman.
Visiting a liquor store has traditionally been considered taboo for women, also because of many of the vends are in dingy surroundings and are crowded by men clamouring for bottles.
"Women were almost 40% of our customers during the week preceding Diwali, which was unprecedented," said C Arvind, general manager at Delhi State Industrial and Infrastructure Development Corporation, which has a 22% market share of liquor sales in the city. The women mostly bought wine and vodka.
[url="http://economictimes.indiatimes.com/arvind-ltd/stocks/companyid-14037.cms"]Arvind[/url] said the trend was noticed at three shops - the 'High Times' liquor vends located at DLF Promenade in Vasant Kunj, DLF Saket and Masjid Moth. [url="http://timesofindia.indiatimes.com/topic/DSIIDC"]DSIIDC[/url] said more women can be seen at High Times as the ambience and location of these vends give women a sense of safety. "In a month's time we will also install [url="http://timesofindia.indiatimes.com/topic/CCTV-cameras"]CCTV cameras[/url] for security reasons," Arvind added.
Meanwhile, the excise department said the government got richer by almost Rs 85 crore by way of duty collections on liquor sales in the week preceding Diwali. In the pre-Diwali week last year, the revenue collection was about Rs 55 crore. DSIIDC alone recorded sales of Rs 21 crore during the week, a 25.2% rise over last year's turnover in the corresponding period, which was Rs16.8 crore.
The three outlets of High Times in south Delhi sold liquor worth Rs 22 lakh on Diwali eve. DSIIDC's overall Diwali-eve sales were Rs 5.3 crore, as compared to Rs 4.6 crore last year. The corporation has a 22% market share of liquor in Delhi with 109 vends.
According to market watchers, [url="http://timesofindia.indiatimes.com/topic/Johnnie-Walker"]Johnnie Walker[/url] blue label, a premium scotch costing Rs16,700 per bottle got sold out at all liquor vends in the city, forcing customers to procure it from Gurgaon. Some liquor vends bordering [url="http://timesofindia.indiatimes.com/topic/Up-(2009-Film)"]UP[/url] catered to more than 5,200 customers on Diwali eve.
DSIIDC's Shahdara vend registered sale of Rs 13 lakh on Diwali-eve, with vend managers saying eight customers were serviced every minute on average during the day. A large number of clients had come from bordering Ghaziabad.
There are more than 500 authorized liquor vends in the capital. According to senior officials, the high liquor sales this year can mainly be attributed to rising consumption patterns. A new duty regime was notified on July 1 this year under the excise rules, followed by stricter enforcement by excise intelligence in the market.

Posted

aitey endi.......................[img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img]

Posted

wats so wrong abt it.. vellani rape cheyali ..[img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img] ayina vellani chesteyy adi rape avvademoo

Posted

[quote name='wolverine' timestamp='1319878122' post='3045115']
wats so wrong abt it.. vellani rape cheyali ..[img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img] ayina vellani chesteyy adi rape avvademoo
[/quote]

git@3w eey eyy ra sutaveyyy ra git@3w

Posted

[quote name='ROBO' timestamp='1319879239' post='3045120']

git@3w eey eyy ra sutaveyyy ra git@3w
[/quote]

esta estaa baa dorakali kadaa evarainaa [img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img]

Posted

[quote name='wolverine' timestamp='1319881106' post='3045125']

esta estaa baa dorakali kadaa evarainaa [img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img]
[/quote]

[img]http://www.imageping.com/out.php/i21745_brahmamlook.gif[/img] ah eyadam kadu ba

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