chicagoking Posted January 10, 2010 Report Posted January 10, 2010 [url=http://www.allusirish.in/2010/01/telugu-tv-channels-blockbuster-trp/]http://www.allusirish.in/2010/01/telugu-tv-channels-blockbuster-trp/[/url][b]Operation success, but patient dead : Telugu TV media lost money despite blockbuster TRPs[/b]Like most other citizens, I have my own grouses against the media and their irresponsible behavior. I am not even suggesting how they’re the fourth estate and should act responsibly blah blah. You guys know all that, already.[img]http://www.allusirish.in/wp-content/uploads/2010/01/telugu-media.jpg[/img]But, what I wanted to bring to light is the fact that the management of TV channels have fed their journalists that “more TRP = more money”. Which is totally true, isn’t it? If a channel gets higher TRPs, they can charge more money from the advertisers. True, but not all the time.We’re aware in the recent times, there is a lot of unrest in the state. Incidents have been occurring repeatedly which have disrupted normal life. Be it the Telangana movement, alleged N.D Tiwari scandal or the conspiracy behind YSR’s death. When so much is happening, it’s the media’s duty to report and cover it.While doing that, almost all of the media went overboard at many occasions. There is no denying that there is civil unrest. But by repeatedly telecasting it, magnifying the violence and sensationalizing, it caused a “multiplier effect”. Instead of pacifying the situation, it made it worse. With all this coverage, the media has infused “fear” into the minds of the common man. They were successfully able to get people glued to TV and consume news.Now, after successfully increasing their viewership by huge margins the channels tried to hike their ad rates, expecting to make more money. But, the move backfired. Big time. Most news channels are free-to-air and advertising is their prime source of revenue. Especially for telugu channels, regional advertisers form a major chunk of their revenues. Most local advertisers, reduced the money they spend on ads than previous months. Forget increasing it. Why? Cuz people are simply not spending money! People are more indoor now due to frequent bandhs, disruption of normal life and the “dull mood” prevailing in the society. This naturally leads to lower spending by people.Advertising’s prime function is to drive consumption and increase it. When that’s not happening (due to external factors), what’s the point in advertising? To make it simple, why should stores advertise when people are not interested in buying. December-January is a festive season where consumption (thereby, advertising) increases. But, instead of a sales increase, they have plummeted steeply. So, instead of spending their money now – advertisers want to save that for later, when normalcy returns and people start buying again.Despite of increased viewership, ad sales in television channels aren’t as much as they were in the previous months. So, our media have learnt a hard lesson that viewership is of no use if there is no advertising. And advertising is of no use, if people are not buying. A perfectly logical series of events has taken place that could serve to restore balance, establish limits, and teach some harsh lessons. Television is powerful, but the source of that power is the people. People cant be measured in terms of TRPs, but should now be respected for what they are – the drivers of this economy. The media industry can never afford to take lightly the ability of its consumers to serve out a severe backlash. In this case, the marketplace did.- Courtesy Allu Sirish
c4victory Posted January 10, 2010 Report Posted January 10, 2010 !q# !q# vedu shemale gadike shemale la unnadu thu !q#
ganesh Posted January 10, 2010 Report Posted January 10, 2010 [quote author=c4victory link=topic=31678.msg221759#msg221759 date=1263138183] !q# !q# vedu shemale gadike shemale la unnadu thu !q#[/quote]andaru me harikrishna la tarakaratna la undaleru gani musukoni kurchoo....
sombarey Posted January 10, 2010 Report Posted January 10, 2010 [quote author=ganesh link=topic=31678.msg221761#msg221761 date=1263138263]andaru me harikrishna la tarakaratna la undaleru gani musukoni kurchoo....[/quote]vaadu anna daaniloo thapu emi vundi......... inaa nuvvu harikrishnaa ni tarakaratna ni endhuku teesuku vaachaavu madhya looki
ganesh Posted January 10, 2010 Report Posted January 10, 2010 [quote author=sombarey link=topic=31678.msg221764#msg221764 date=1263138412]vaadu anna daaniloo thapu emi vundi......... inaa nuvvu harikrishnaa ni tarakaratna ni endhuku teesuku vaachaavu madhya looki [/quote]nenu anna dantlo tappu emi undi......andaru alaa undaleru anna.....topic enti vadu vagindi enti......if u donno how to appreciate someones work atleast know to keep ur manners by being silent....vadu ana daniki suport ga oo vacchesav oo sari aalochinchu topic enti
sombarey Posted January 10, 2010 Report Posted January 10, 2010 [quote author=ganesh link=topic=31678.msg221769#msg221769 date=1263138575]nenu anna dantlo tappu emi undi......andaru alaa undaleru anna.....topic enti vadu vagindi enti......if u donno how to appreciate someones work atleast know to keep ur manners by being silent....vadu ana daniki suport ga oo vacchesav oo sari aalochinchu topic enti[/quote]nenu topic chadavaledu.. chaduvudaamu anukunnanu.... nee comment choosi reply ichaanu.. c4victory ni emi inaa antee anu.. anthee kaani madhyaloo tarakratna ni n harikirshna ni teevaalisina pani emi vundi.. when u r gud enuf in toking abt manners.. then wats da reason behind adding both of them in ur comment
ganesh Posted January 10, 2010 Report Posted January 10, 2010 [quote author=sombarey link=topic=31678.msg221775#msg221775 date=1263138764]nenu topic chadavaledu.. chaduvudaamu anukunnanu.... nee comment choosi reply ichaanu.. c4victory ni emi inaa antee anu.. anthee kaani madhyaloo tarakratna ni n harikirshna ni teevaalisina pani emi vundi.. when u r gud enuf in toking abt manners.. then wats da reason behind adding both of them in ur comment[/quote]yes definitely anta if he doesnt know how to talk jus tell him rathr than tellling me.....ayinaa neeku telusu nenu controvesy topics ki duram ani so ntn offensive mama.... cheers12w
at19261 Posted January 10, 2010 Report Posted January 10, 2010 *=: but why didn't he write when allegations(money for seat) against PRP during recent assembly elections as new party but doing same old shit..
chicagoking Posted January 10, 2010 Author Report Posted January 10, 2010 Sirish....u r correct...no wars plz....we r here for fun...no fights cheers12w cheers12w cheers12w
sombarey Posted January 10, 2010 Report Posted January 10, 2010 [quote author=ganesh link=topic=31678.msg221779#msg221779 date=1263138875]yes definitely anta if he doesnt know how to talk jus tell him rathr than tellling me.....ayinaa neeku telusu nenu controvesy topics ki duram ani so ntn offensive mama.... cheers12w[/quote]ya i kno tat.. kaani ala comment chese vallu chalaa mandhi vuntaru kada mama.. vallani lyt teesukuntunnamu kada..nuvvu harini tarakratna ni involve chesee sariki.. entaa ilaa chesaadu ani.. nenu comment chesaa.....
ganesh Posted January 10, 2010 Report Posted January 10, 2010 naku c4victory gurinchi telsi ala reply iccha...anywayz lite mama cheers12w
ganesh Posted January 10, 2010 Report Posted January 10, 2010 [quote author=sombarey link=topic=31678.msg221788#msg221788 date=1263139029]ya i kno tat.. kaani ala comment chese vallu chalaa mandhi vuntaru kada mama.. vallani lyt teesukuntunnamu kada..nuvvu harini tarakratna ni involve chesee sariki.. entaa ilaa chesaadu ani.. nenu comment chesaa..... [/quote]yeahh i jus wanted to tell him akada sirish shemale la unte enti ela unte manaku enti vadi thoughts that matters
sombarey Posted January 10, 2010 Report Posted January 10, 2010 [quote author=ganesh link=topic=31678.msg221790#msg221790 date=1263139062]naku c4victory gurinchi telsi ala reply iccha...anywayz lite mama cheers12w[/quote]vaake vaake naaku vaadi gurinchi pedda gaa telavad lee... lets rock.. ee rooju sudi baa vishtoryy vunaadi ^^" ^^"
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