So Will Google Buy Them Too?wildfire Only Sells Ads Through Its Partne

[Spartan]

[img]http://tctechcrunch2011.files.wordpress.com/2012/07/google-adaptly-done.jpg?w=288[/img]

Wildfire, just acquired by Google, isn’t a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google will have to split the profits of social ads Wildfire will continue to sell through Adaptly.
As Facebook Sponsored Stories and Twitter’s promoted products are taking off, being the middleman between brands and social networks is become quite lucrative and its only sensible that Google would want to own a social ads API tool and/or service.

Optimizing social ads so they reach the right people for the lowest cost is not easy. It requires membership in exclusive API programs and serious engineering work to dynamically alter bids to get the lowest CPMs, CPCs, or Cost Per Actions (such as buying a new Facebook fan).

In exchange for full-managed spend service or self-serve tools, brands typically pay social ads API providers a percentage of their total spend — often around 10% to 20% depending on volume of spend. Otherwise they pay for performance, saying “here’s $1 million, buy me 500,000 Facebook fans”, and the ads provider gets to keep the margin. As brands shift spend from television, print, ad networks, and search to social, these services and software have become a huge business spawning dozens of startups.


[img]http://tctechcrunch2011.files.wordpress.com/2012/07/facebook-ads-placements.jpg?w=640[/img]

[Spartan]

oka startup pettukunte saripotadi [img]http://i50.tinypic.com/w1crwz.gif[/img]

[bhargava_v]

veelu mararu...

[bhargava_v]

[quote name='ChittiNaidu' timestamp='1343769519' post='1302233453']
oka startup pettukunte saripotadi [img]http://i50.tinypic.com/w1crwz.gif[/img]
[/quote]

nuvu idea ivu..nenu analyze chesi profitable a kada cheptha

[Spartan]

[quote name='CASANOVA' timestamp='1343769557' post='1302233459']
nuvu idea ivu..nenu analyze chesi profitable a kada cheptha
[/quote]


naaku idea undi kaani..daniki picha money kavali...idea ela workout cheyala ani thinking ante...

kaani apaptiki evado okadu vachestadnukunta... as of now only 2 market players in that service..

[bhargava_v]

[quote name='ChittiNaidu' timestamp='1343769608' post='1302233470']
naaku idea undi kaani..daniki picha money kavali...idea ela workout cheyala ani thinking ante...

kaani apaptiki evado okadu vachestadnukunta... as of now only 2 market players in that service..
[/quote]

VC lu unnadi anduke kada.......

[Bithiriseenu]

[quote name='ChittiNaidu' timestamp='1343769519' post='1302233453']
oka startup pettukunte saripotadi [img]http://i50.tinypic.com/w1crwz.gif[/img]
[/quote]

daaniki adaptly ani peru pettu.....Google kontadhi ata

[Bithiriseenu]

[quote name='CASANOVA' timestamp='1343769652' post='1302233476']

VC lu unnadi anduke kada.......
[/quote]

ee VC la tho peddha soodi....presentation 15 min unte....Q&A 1hr 15 min untadhi.....personal experience ikkada

[Spartan]

[quote name='CASANOVA' timestamp='1343769652' post='1302233476']

VC lu unnadi anduke kada.......
[/quote]


Mountain View lo oka building untadi..akkada enterprenuers...shops eskoni kurchuntaru...dabbulu poettukoni..

evadaina startup poragallu vastara..invest cheddam ani....Stanford and UC berkely poralanta kanipistaru akkade.....looking for investors....

Dec 16 Movie lo..Dalaal Street untadi chudu..alane untadi adi same...akkada pattali evadinaina..