Starbucks Coffee Shops Ready To Enter In To India By End Of October

[bokuboy]

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[color=#000000]India. An opportunistic emerging market that multinationals have rushed to capitalize upon over the last decade. McDonald’s, Heinz, Yum Brands are just some of the well known firms setting themselves up to reap the rewards of this rapidly growing marketplace. Consultancy firms such as Goldman Sachs and PWC predict that India will have the highest GDP growth by 2050 ($17.8 Trillion) and become the worlds second strongest economy after China.[/color]
[color=#000000]In 2007, Starbucks withdrew its attempt to enter India’s market after the country’s bureaucratic system posed several barriers. So what exactly changed this time around? Perhaps the Indian government became more flexible at the bargaining table or Starbucks caved at the rush of multinationals moving in. Either way, the official announcement according to The Wall Street Journal Online will occur over the next three weeks.[/color]
[color=#000000]Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages has confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012.[/color]

[color=#000000]The store will also be the first Starbucks location to feature espresso sourced and roasted locally from India through the coffee sourcing and roasting agreement with Tata Coffee.[/color][color=#000000]“We are delighted to be able to announce our progress toward opening our first store in India and to introduce locally sourced espresso,” said John Culver, president, Starbucks China and Asia Pacific, in a statement.[/color]

[color=#000000]Tata Starbucks, a 50/50 joint venture (JV) between Starbucks Coffee Company of the US and Tata Global Beverages, will open its first India store at Horniman Circle in Mumbai by October-end.[/color]

[color=#000000][b]How Starbucks plans to penetrate the Indian economy?[/b][/color]

[color=#000000][b]Through a joint venture with the Tata Group where Tata’s properties (hotels, retail stores, etc) will have fully operational Starbucks stores offering both food and drink. I say that because various hotels across North America offer a simplified self serve option for Starbucks. It will be interesting to see how Starbucks adapts to the Indian market while dealing with existing local and multinational[/b][/color]
[color=#000000][b]competitors.[/b][/color]


[color=#000000][b]Source : [url="http://vacancyhub.com/starbucks-ready-to-enter-in-to-india-by-end-of-october-with-tata-joint-venture-tata-starbucks-coffee-shops-in-india/"]http://vacancyhub.co...shops-in-india/[/url][/b][/color]

[_poori]

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