aragorn Posted November 21, 2012 Report Posted November 21, 2012 [color=#333333][font=Tahoma][size=3] The BCCI has sold the title sponsorship of the IPL for the next five years to PepsiCo for Rs. 396.8 crore ($71.77 million approx), almost double the previous deal. The only other contender for the rights was Airtel, a telecommunications company, who bid Rs 316 crore ($57.27 million approximately).[/size][/font][/color] [color=#333333][font=Tahoma][size=3] DLF, a real estate company, were the previous title sponsors and they had paid Rs 200 crore ($36.25 million approx) for the five year period from 2008-12.[/size][/font][/color][color=#333333][font=Tahoma][size=3] "So far our record of selling various properties of IPL has been very good," IPL governing council chairman Rajiv Shukla said after a meeting of BCCI's marketing committee in Mumbai. "We have doubled, tripled or quadrupled the amount while selling some of the properties.[/size][/font][/color][color=#333333][font=Tahoma][size=3] "PepsiCo is one of the largest sponsors in world sport and we look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league's first title sponsor in 2008."[/size][/font][/color] [color=#333333][font=Tahoma][size=3] Source: http://www.espncricinfo.com/india/content/current/story/592291.html[/size][/font][/color]
Maximus Posted November 21, 2012 Report Posted November 21, 2012 [img]http://gifsoup.com/view/1044391/pepsi-max-advert-o.gif[/img]
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