Apple Tv Is In 'early Stage Of Testing,' Report Says

[Ismail bhai]

[color=#000000][font=Helvetica, Arial, sans-serif][size=4]Apple has begun the early stages of television set testing, according to reports.[/size][/font][/color][color=#000000][font=Helvetica, Arial, sans-serif][size=4]
The [url="http://online.wsj.com/article/SB10001424127887323981504578174532274021230.html"]Wall Street Journal says[/url] that manufacturers Sharp and Hon Hai -- otherwise known as Foxconn -- are collaborating with the tech giant to test designs for a large-screen, high-resolution TV, according to unnamed officials connected to Apple's suppliers.[/size][/font][/color][color=#000000][font=Helvetica, Arial, sans-serif][size=4]
The Cupertino, Calif.-based company, which tests ideas internally before bringing products to external suppliers, has been testing television set prototypes "for a number of years," according to the Journal's unnamed sources. The [url="http://reviews.cnet.com/ipad/"]iPad[/url] and iPhone maker has already infiltrated the living room with its [url="http://reviews.cnet.com/apple-tv-review"]Apple TV box[/url], which connects online media to traditional television sets.[/size][/font][/color]
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"It isn't a formal project yet. It is still in the early stage of testing," one of the sources told the Journal.[/size][/font][/color]
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The idea of Apple producing a television set was brought back to the stage this month by Apple CEO Tim Cook, who hinted in an[url="http://news.cnet.com/8301-13579_3-57557499-37/apple-tv-hinted-at-by-ceo-tim-cook/"]interview with NBC[/url] that a new product offering may be on the horizon. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook said. "It's an area of intense interest. I can't say more than that."[/size][/font][/color][color=#000000][font=Helvetica, Arial, sans-serif][size=4]
Although it remains to be seen how much impact Apple could have in the television and media industry, already entwined in long-standing broadcasting contracts and "smart TV" production by manufacturers, a survey from Morgan Stanley suggested that the [url="http://news.cnet.com/8301-13579_3-57558412-37/apple-tv-youre-ready-to-pay-extra-analyst-says/"]brand name may be enough[/url] -- and consumers would be willing to pay a 20 percent premium for an Apple-branded set[/size][/font][/color]