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Forecast: 'lucy' To Beat Up 'hercules' This Weekend


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Friday AM Update: Lucy and Hercules both did solid business on Thursday night. Lucy earned an estimated $2.75 million, while Hercules scored an estimated $2.1 million. Among Summer releases, Lucy is above The Purge: Anarchy ($2.6 million), while Hercules toppedEdge of Tomorrow ($1.8 million). For the weekend, both movies are going to earn at least $20 million.

Forecast: On the final weekend of July, two very different action movies will try to reverse the domestic box office's downward trend. 

 

Forecast (July 25-27)

1. Lucy - $36 million
2. Hercules - $24 million
3. Dawn/Apes - $21.5 million (-41%)
4. The Purge - $11.9 million (-60%)

Bar for Success
As a modestly-budgeted R-rated action movie, Lucy is in fine shape over $20 million. The bar is a bit higher forHercules, though. Over a decade ago—and without 3D—The Rock's The Scorpion King opened to $36.1 million.Hercules needs at least $30 million this weekend to get a pass.

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