donganaaK Posted September 30, 2014 Report Posted September 30, 2014 Vintage Indian Matchbook Labels by Maria Popova A vibrant tale of cultural history and brand power. Matchbook (public library), from the wonderful Tara Books, collects more than 500 striking Indian matchbox labels gathered by Shahid Datawalaover the course of several decades, at once reminiscent of vintage Soviet propaganda in their visual language and of mid-century American travel postersin their vibrant colors, and yet entirely singular and culturally distinctive in overall sensibility. The designs, which advertise everything from guns to violins and inhabit the curious space between culture and commerce, do more than brand the product — with their animated, loud identity, they demand attention as standalone objects of fixation, almost fetishistic in their seductive boldness. At the same time, the avalanche of imitation that the most popular designs sparked — often comic in its complete disregard for and oblivion to modern intellectual property norms — bespeaks a key characteristic of any powerful brand: the hunger for imitation. The history of the Indian match industry has a fascinating history itself — from its roots in Swedish capital, to the boom of local production in the 1920s that propelled self-made Indian entrepreneurs from the lower castes into newfound independence, to its Golden Age following the Indian liberation from British rule. At once a tool of state economic planning, actively incentivizing local jobs, and a mecca of child labor employing kids as young as six, the story of the matchbox industry parallels the evolution of Indian society in the twentieth century. V. Geetha writes in a short essay contextualizing the images: More generally, in the Indian context, labels came to circulate as tokens of shared culture and connoted commercial goodwill. … Ultimately, the charm of match labels, even for those that commission them, must be linked to visual pleasure, renewed on an everyday basis. And through these images, the humble matchstick resonates — in a convoluted, barely recognized fashion — with mythic and historical memory, valorized icons and images, an fantasies of consumption. Matchbook is itself shaped like a matchbox and comes in a beautiful matt-laminated slipcase.
bokadia Posted September 30, 2014 Report Posted September 30, 2014 ha ha chinnappudu ivi cigarttes packs tho game ade vallam
siru Posted September 30, 2014 Report Posted September 30, 2014 awesome post... I am a big fan of pop art Andy Warhol made a living out of it... warhol collections gurtu vachayi...aa pics chustune :)
Potugaadu Posted September 30, 2014 Report Posted September 30, 2014 indulo ship and vimaan tappa verevi teleedu mostly north indian brands laa unnaayi south brands..TN mfd vaadevaallam thre mangoes, gulab, cheetah fight etc
donganaaK Posted September 30, 2014 Author Report Posted September 30, 2014 awesome post... I am a big fan of pop art Andy Warhol made a living out of it... warhol collections gurtu vachayi...aa pics chustune :) indulo ship and vimaan tappa verevi teleedu mostly north indian brands laa unnaayi south brands..TN mfd vaadevaallam thre mangoes, gulab, cheetah fight etc Where is 3 mangos? ee list lo almost anni unnattunnay http://www.matt-lee.com/index.php?/select-projects/indian-matchboxes/
kakatiya Posted September 30, 2014 Report Posted September 30, 2014 Bulb matches tho lorries tayaru chesi adukune vallam
Potugaadu Posted September 30, 2014 Report Posted September 30, 2014 ee list lo almost anni unnattunnay http://www.matt-lee.com/index.php?/select-projects/indian-matchboxes/ gulab and comrade kanapadale andulo
puli_keka Posted September 30, 2014 Report Posted September 30, 2014 deprressing stuff man anthe depressing emundi dorling
Hyderabad_Nawab Posted September 30, 2014 Report Posted September 30, 2014 ivve gurthu vunnai Yeah dat Joker Box...Naaku ina Gurthundhi..;)
bokadia Posted September 30, 2014 Report Posted September 30, 2014 anthe depressing emundi dorling daani meeda chiru bomma ledhu gaa
sigsegv Posted September 30, 2014 Report Posted September 30, 2014 anthe depressing emundi dorling manadhi third world country ani gurthuchesindhi man ..
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