ARYA Posted October 7, 2014 Report Posted October 7, 2014 Sorry, say Flipkart founders Sachin Bansal and Binny Bansal (left), Founders, Flipkart.com. "We were not adequately prepared for the Big Billion Day" A day after the failure of the much-touted the Big Billion Day deal from the online retailer Flipkart, founders Sachin Bansal and Binny Bansal have apologised for the troubles the customers faced on Monday. In an email, they said, “Yesterday (Monday) was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.” “Delighting you, and every single one of our customers, is absolutely the top most priority for Flipkart, and we have worked very hard over the last seven years to earn your trust. Yesterday, we failed that trust. We have learnt some valuable lessons from this, and have started working doubly hard to address all the issues that cropped up during this sale,” they further said. On Monday, the online retailer had launched the Big Billion Day challenge to celebrate its one billion journey. The company had announced deep discounts for products in over 70 categories. Eager customers, however, found the website inaccessible and encountered glitches. Flipkart, however, said it had hit the 24-hour sales target of $100 million in gross merchandise value in just 10 hours. In the apology mail, the founders also admitted to the lack of preparation from the company's end. “We saw unprecedented interest in our products and traffic like never before. We also realised that we were not adequately prepared for the sheer scale of the event. We didn’t source enough products and deals in advance to cater to your requirements,” they said. The letter from the founders ended in an emotional note saying, “Everything that we have achieved at Flipkart is purely on the basis of our customer's trust and faith. This is why we come to work each day and continue to remain extremely passionate about building the best possible customer experience for Indian consumers. We failed to live up to this promise yesterday and would like to apologise once again to every single customer for our failure.”
ARYA Posted October 7, 2014 Author Report Posted October 7, 2014 WHEN YOU ARE NOT PREPARED WHY THE HECK WOULD YOU PUT ONE
alpachinao Posted October 7, 2014 Report Posted October 7, 2014 MANA DESAM PARUVU TESTUNNARU nuvvu enduku feel avthunav vuncle... emi ana konava?
alpachinao Posted October 7, 2014 Report Posted October 7, 2014 ayina traffic ekkuvaindi kani.. mosam emi cheyaledu kada...
ARYA Posted October 7, 2014 Author Report Posted October 7, 2014 nuvvu enduku feel avthunav vuncle... emi ana konava? ANTHA pedda billion dollar sale announce chesaka not prepared enti baa...advertisement cheyyatam lo unna concentration preparation and additioanal work force ni deploy cheyyatam lo undali kada
ARYA Posted October 7, 2014 Author Report Posted October 7, 2014 ayina traffic ekkuvaindi kani.. mosam emi cheyaledu kada... samsung tablet 1200 anta adi elaa
ARYA Posted October 7, 2014 Author Report Posted October 7, 2014 multiple products were sold at Re 1 anta
alpachinao Posted October 7, 2014 Report Posted October 7, 2014 ANTHA pedda billion dollar sale announce chesaka not prepared enti baa...advertisement cheyyatam lo unna concentration preparation and additioanal work force ni deploy cheyyatam lo undali kada ayina vallu expect chessi vundaru antha traffic.. it shows how popular they are..
alpachinao Posted October 7, 2014 Report Posted October 7, 2014 samsung tablet 1200 anta adi elaa multiple products were sold at Re 1 anta ichadu man dantlo emi vundi product raka pothey complaint price pedithey complaints enti nuvvu ne gola...
crazyhorse Posted October 7, 2014 Report Posted October 7, 2014 naaku kuda pampinaru email .... ==================== Dear Customer, Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry. It took enormous effort from everyone at Flipkart, many months of preparation and pushing our capabilities and systems to the limit to be able to create this day. We were looking at fulfilling the dreams of millions of Indian consumers through deals and offers we had painstakingly put together for months. And though we saw unprecedented interest in our products and traffic like never before, we also realized that we were not adequately prepared for the sheer scale of the event. We didn't source enough products and deals in advance to cater to your requirements. To add to this, the load on our server led to intermittent outages, further impacting your shopping experience on our site. An unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday. And this is not acceptable to us. Delighting you, and every single one of our customers, is absolutely the top most priority for Flipkart and we have worked very hard over the last seven years to earn your trust. Yesterday, we failed that trust. We have learnt some valuable lessons from this and have started working doubly hard to address all the issues that cropped up during this sale. Price Changes As we were preparing various deals and promotional pricing in the lead up to the sale, the pricing of several products got changed to their non-discounted rates for a few hours . We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again. Out-of-stock Issues We ran out of the stock for many products within a few minutes (and in some cases, seconds) of the sale going live. For example, most of our special deals were sold out as soon as they went live. We had ensured availability, anywhere from hundreds to a few lakh units for various products, but it was nowhere near the actual demand. We promise to plan much better for future promotions and ensure that we minimise the out-of-stock issues. Cancellations We had large number of people buying specific products simultaneously. This led to some instances of an order getting over-booked for a product that was sold out just a few seconds ago. We are working round-the-clock to ensure availability of additional units for these products and will do our level best to ensure that we minimise any cancellations. Website Issues We realise that the shopping experience for many of you was frustrating due to errors and unavailability of the website at times. We had deployed nearly 5000 servers and had prepared for 20 times the traffic growth - but the volume of traffic at different times of the day was much higher than this. We are continuing to significantly scale up all our back end systems so that we do a much, much better job next time. Everything that we have achieved at Flipkart is purely on the basis of our customer's trust and faith. This is why we come to work each day and continue to remain extremely passionate about building the best possible customer experience for Indian consumers. We failed to live up to this promise yesterday and would like to apologise once again to every single customer for our failure. Thank you. Sachin and Binny
dotnetrockz Posted October 7, 2014 Report Posted October 7, 2014 ayina traffic ekkuvaindi kani.. mosam emi cheyaledu kada... billion dollar sales cheddam anukune vadu antha stock...daaniki saripada online checkout/site connectivity tho ready ayyi undali....he may loose some customer base and brand value due to this.....
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