Ibm Unica Online Training

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·         Introduction to Unica Campaign
Concepts and need for Unica
Marketing CampaignsCampaign Life Cycle

·         Unica in marketing campaign

·         User, User Groups and Roles
Users and concepts Adding New UserModify Users

·         Remove Users

·         Edit user information

·         Assign role to Users

·         User Groups and Concepts
Adding New Group

·         Modify Groups

·         Remove GroupsUnica Roles & configuration
Roles and Concepts

·         Offer management
Concepts of offers

·         Offer templates

·         Offer Creation

·         Offer operations

·         Campaign management
Concepts of Campaign

·         Unica Campaign Overview

·         Campaign Creation

·         Campaign operations

·         Flowcharts
What are flowcharts?

·         Concepts of flowcharts

·         Adding Flowchart to campaign

·         Flowchart Creation

·         Flowchart Processes Data manipulation processesRun ProcessesOptimize ProcessesData manipulation processes
SelectMerge

·         SampleSegment

·         Extract

·         Run Processes
Snapshot

·         Schedule

·         Mail list

·         Cal listE Message

·         Optimize Processes
Stored objects
Derived fields

·         User variables

·         Custom macros

·         TemplatesStored Table Catalogs

·         Reports
Flowchart cell reports

·         Segment Crosstab reports

·         Calendar of Campaigns

·         System-wide reports

·         Object-specific reports

 

 

 

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