No Burqa - India’S First Halal Cosmetics

[LordOfMud]

http://qz.com/390686/indias-first-halal-cosmetics-store-is-less-religion-and-more-style/

 

When Afreen Shaikh, a 26-year-old resident of Ahmedabad’s Muslim locality of Juhapura, heard there was a new halal cosmetic store called Iba opening near her home, she rolled her eyes.

“I have been to such places in Dubai and they think Muslim women should look like ghosts,” Shaikh said. “It is always some man working in the store, lecturing us about how the products we normally use are haram (Islamically prohibited). Then they try to sell us this ugly halal lipstick that has no style or colour.”

Shaikh was surprised then when she walked into the Iba store last month. “It is good that women work in the store because sometimes shopping for women in Ahmedabad is still like what that woman faces in Dum Laga Ke Haisha,” she said. In the movie, set in Haridwar in the early 1990s, the lead female character is seen looking for lingerie in a shop staffed by cringe-worthy men.

For Shaikh, the fact that Iba’s products are Islamically lawful and vegan is only one draw. “I don’t particularly care about halal but I don’t want to put a pig or any other animal on my lips. And when I shop, I do not want men staring at me,” she said.
 
For the company’s two founders, Mauli and Grishma Teli, Iba’s main selling point is that they are the first to provide halal cosmetics in India. But they are also trying to create a brand that understands women and is eco-conscious.  sorry

 

 

[ajithkumarkarnathi]

one line pls.

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