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Fiat Parking Billboard Casefilm - English


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https://www.youtube.com/watch?v=PDwHYILZyd0

 

 

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Sometimes, we all need a little help.

Parallel parking is one of the more difficult maneuvers to mast when learning to drive a car. Even after passing their test, it seems some people still find the task impossible and park their car so far away from the curb that they need a taxi to the pavement.

But this new billboard has been made to help me you out.

Leo Burnett Germany is a marketing agency that has worked with Fiat to demonstrate their new parking technology.

They put a digital billboard on a wall in front of an empty parking space, which then uses the same technology as the car to help guide people into the space.

Seems useful!

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