manjunath455 Posted July 7, 2015 Report Posted July 7, 2015 Yes, Flipkart is going Myntra's way! India's leading online retailer Flipkart is planning to be App-only from September this year and the Company has already informed its employees about the crucial decision. Thanks to enormous growth in smartphone and mobile internet usage in the country! The fact that nearly 75% of the total traffic Flipkart has been getting is from its Mobile App has a great influence on the latest move. With 45 million registered users and 10 million daily traffic, Flipkart is currently valued at $11 billion. How much damage will be resulted by preferring App-only? Is Flipkart well prepared to handle the losses it's going to incur? In case of Myntra (acquired by Flipkart last year), 90% of total traffic and 70% of sales is through its Mobile App before the website was completely shut down. Even though there is 10% decline in revenue after making it App-only, The company was confident of covering the loss in the coming months. In the same way, Flipkart wishes to restrict its services to App-only as it believes this is the future.
alpachinao Posted July 7, 2015 Report Posted July 7, 2015 I don't understand this move Is they are saving any money by shutting down desktop site
manjunath455 Posted July 7, 2015 Author Report Posted July 7, 2015 I don't understand this move Is they are saving any money by shutting down desktop site The advantage of an e-commerce app in any country makes sense. The impulse to buy anything online is clearly driven by a rich consumer experience, not something that stuttering websites with stillborn graphics can hope to match, but which an app easily lends itself to. A dissatisfying experience can in fact easily torpedo a campaign, as Flipkart found out the hard way when it launched its "The Big Billion Day" sales event in October last year and its website crashed repeatedly, alienating customers. In fact, my money is on the company having arrived speedily at this conclusion after this minor catastrophe. Now, if you tack on a gigantic population with miserable internet connection speeds, the prospect of scaling up your website operations and back end to deal with not only the overload on it, but also the abysmal experience on the consumer end, whether it is mobile or desktop, is even more bleak. An app allows a user to stay logged in while updates and other information are efficiently and constantly downloaded, ready for consumption almost instantly. It is, in fact, perfect for low-bandwidth situations. As the Mint article observes, there is another significant imperative that guides e-commerce companies when making decisions that opt in favour of apps: Cost. The amount of money spent on creating and maintaining disparate technology platforms in an environment that is seeing a huge uptick of consumers can be both monetarily debilitating as well as a human resource challenge. Apps also make better business sense, as advertisers can use them to target consumers more accurately, and data can be gathered more easily to enhance customer loyalty. Source: Zdnet
kakatiya Posted July 7, 2015 Report Posted July 7, 2015 They are already loosing business. Web page lepothe new customers raleru
stockdazzler Posted July 7, 2015 Report Posted July 7, 2015 dumb move 25% web revenue ni enduku loose avutharu ?
alpachinao Posted July 7, 2015 Report Posted July 7, 2015 The advantage of an e-commerce app in any country makes sense. The impulse to buy anything online is clearly driven by a rich consumer experience, not something that stuttering websites with stillborn graphics can hope to match, but which an app easily lends itself to. A dissatisfying experience can in fact easily torpedo a campaign, as Flipkart found out the hard way when it launched its "The Big Billion Day" sales event in October last year and its website crashed repeatedly, alienating customers. In fact, my money is on the company having arrived speedily at this conclusion after this minor catastrophe. Now, if you tack on a gigantic population with miserable internet connection speeds, the prospect of scaling up your website operations and back end to deal with not only the overload on it, but also the abysmal experience on the consumer end, whether it is mobile or desktop, is even more bleak. An app allows a user to stay logged in while updates and other information are efficiently and constantly downloaded, ready for consumption almost instantly. It is, in fact, perfect for low-bandwidth situations. As the Mint article observes, there is another significant imperative that guides e-commerce companies when making decisions that opt in favour of apps: Cost. The amount of money spent on creating and maintaining disparate technology platforms in an environment that is seeing a huge uptick of consumers can be both monetarily debilitating as well as a human resource challenge. Apps also make better business sense, as advertisers can use them to target consumers more accurately, and data can be gathered more easily to enhance customer loyalty. Source: Zdnet whatever it is, looks like dumb move for me... i always prefer to use desktop for shopping it more comfortable than mobile app
Recommended Posts