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JUL 19, 2015 @ 11:45 PM 19,217 VIEWS Look Who's Reaping The Bonanza From Baahubali, India's Most Expensive Film Ever

India’s most expensive film ever, Baahubali – The beginning, took a mere nine days to notch up nearly $50 million in worldwide returns. The spectacular epic is the fastest Indian film to reach those numbers. That makes it the most successful opening in the history of India’s prolific, multi-language film industry which makes over a thousand films each year.

“It is the biggest Indian hit ever, it made over 300 crore rupees (about $50 million) in the first nine days. That is more than the lifetime earnings of some of India’s biggest Bollywood blockbusters,” said Komal Nahta, a Mumbai-based trade analyst who tracks film revenues.

The biggest share of this astonishing bonanza will be reaped by the movie’s producers, Arka Media Works, headquartered in the city of Hyderabad in southern India. The movie’s multiple distributors who bought regional rights, and its exhibitors are all still raking it in during the movie’s second week. Meanwhile, the producers are negotiating the sale of satellite rights which will add to their profits.

India’s Hindi movie industry, Bollywood, is renowned the world over. But the two-part Baahubali is made in southern India whose lesser-known, four-language regional film industry, going by the sobriquets Kollywood, Mollywood and so on, has long lived in Bollywood’s shadow. Baahubali was made in Tollywood, the Hyderabad-based Telugu language movie industry, at an expense of $40 million for its two parts (the sequel Baahubali – The Conclusion will release in 2016).

Tollywood actor Prabhas Uppalapati stars in Baahubali, India’s most expensive film ever (Image: Arka Media)

 

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