@ Virginia @

[Power Star]

is for lovers ani enduku antaru ?

 

 

[kiladi bullodu]

Virginia is for Virgins like me & Johnubhai

[texas]

History of Virginia is for Lovers slogan

Virginia is for Lovers

, launched in 1969, is one of the

most beloved and

enduring tourism

slogans

in the country

. 2009 marks the 40

th

anniversary of Virginia is for Lovers and

is a

perfect time to take a closer loo

k at the true meaning behind it all.

At its core,

Virginia is for Lovers

represents a love of life and a passion for travel

.

Here’s how the story began.

1969

The timing was right in 1969 when the Virginia State Travel Service (now the Virginia

Tourism Co

rporation) adopted what would become its world

-

renowned "Virginia is for

Lovers" slogan.

Given the tenor of the times, the roll

-

out of

Virginia is for

L

overs

appealed to younger

consumers who were the market of the future.

Virginia is for Lovers

debuted

simultaneously with love

-

ins, Erich Segal’s popular book

Love Story

, peace

demonstrations and of course

–

Woodstock. The first ad featuring the slogan ran in

Bride’s Magazine in 1969 and a new image for Virginia was launched.

The Idea Behind It All

–

A Pa

ssion for Life

The

idea

came from a creative team headed by George Woltz of Martin & Woltz Inc.,

a

Richmond

-

based

advertising agency

.

According to Martin, a $100

-

a

-

week copywriter

named Robin McLaughlin came up with an advertising concept that read, "Virg

inia is for

history lovers." For a beach

-

oriented ad, the headline would have read, "Virginia is for

beach lovers

,"

for a mountains ad, "Virginia is for mountain lovers," and so on.

Martin thought the approach might be too limiting. Woltz agreed, and the

agency

dropped the modifier and made it simply "Virginia

is for L

overs."

The idea was that

whatever people love most in a vacation, whatever they are most passionate about,

Virginia was the ideal destination.

Virginia is for Lovers

was considered bold and

provocative, but it was also just plain

smart from a marketing perspective. It planted a seed

-

a new image of a more exciting

Virginia

.

Virginia is for Lovers

–

Live Passionately

Today

Virginia is for Lovers

continues to be the official state travel slo

gan. It

is

amplified

by

the state’s

Live Passionately

marketing campaign

.

Live Passionately

was created by BCF, Virginia Tourism Corporation’s agency of record,

to make

Virginia is for Lovers

more r

elevant for today’s travelers.

Live Passionately

streng

then

s

the connection between the slogan and

Virginia’s appeal

a rewarding and

enriching destination where

travelers live out their passions for history, heritage, music,

wine and all the things that make life meaningful.

The campaign is designed to

appeal

to

baby boomers

’ sense of adventure

, the same

generation

for whom Virginia is for Lovers was created in 1969.

Virginia is for Lovers is an iconic symbol in American culture and continues to represent

a love of life and a passion for travel for Virginians

and millions of visitors from around

the world

[arshad]

Emi ro... taagava??

 

 

 

History of Virginia is for Lovers slogan

Virginia is for Lovers

, launched in 1969, is one of the

most beloved and

enduring tourism

slogans

in the country

. 2009 marks the 40

th

anniversary of Virginia is for Lovers and

is a

perfect time to take a closer loo

k at the true meaning behind it all.

At its core,

Virginia is for Lovers

represents a love of life and a passion for travel

.

Here’s how the story began.

1969

The timing was right in 1969 when the Virginia State Travel Service (now the Virginia

Tourism Co

rporation) adopted what would become its world

-

renowned "Virginia is for

Lovers" slogan.

Given the tenor of the times, the roll

-

out of

Virginia is for

L

overs

appealed to younger

consumers who were the market of the future.

Virginia is for Lovers

debuted

simultaneously with love

-

ins, Erich Segal’s popular book

Love Story

, peace

demonstrations and of course

–

Woodstock. The first ad featuring the slogan ran in

Bride’s Magazine in 1969 and a new image for Virginia was launched.

The Idea Behind It All

–

A Pa

ssion for Life

The

idea

came from a creative team headed by George Woltz of Martin & Woltz Inc.,

a

Richmond

-

based

advertising agency

.

According to Martin, a $100

-

a

-

week copywriter

named Robin McLaughlin came up with an advertising concept that read, "Virg

inia is for

history lovers." For a beach

-

oriented ad, the headline would have read, "Virginia is for

beach lovers

,"

for a mountains ad, "Virginia is for mountain lovers," and so on.

Martin thought the approach might be too limiting. Woltz agreed, and the

agency

dropped the modifier and made it simply "Virginia

is for L

overs."

The idea was that

whatever people love most in a vacation, whatever they are most passionate about,

Virginia was the ideal destination.

Virginia is for Lovers

was considered bold and

provocative, but it was also just plain

smart from a marketing perspective. It planted a seed

-

a new image of a more exciting

Virginia

.

Virginia is for Lovers

–

Live Passionately

Today

Virginia is for Lovers

continues to be the official state travel slo

gan. It

is

amplified

by

the state’s

Live Passionately

marketing campaign

.

Live Passionately

was created by BCF, Virginia Tourism Corporation’s agency of record,

to make

Virginia is for Lovers

more r

elevant for today’s travelers.

Live Passionately

streng

then

s

the connection between the slogan and

Virginia’s appeal

a rewarding and

enriching destination where

travelers live out their passions for history, heritage, music,

wine and all the things that make life meaningful.

The campaign is designed to

appeal

to

baby boomers

’ sense of adventure

, the same

generation

for whom Virginia is for Lovers was created in 1969.

Virginia is for Lovers is an iconic symbol in American culture and continues to represent

a love of life and a passion for travel for Virginians

and millions of visitors from around

the world

 

 

[dappusubhani]

Virginia is for Virgins like me & Johnubhai

 

nee abhimaanam ento kaani.. nannu thaluchukokunda maatram  post veyyalev ga 

[Kontekurradu]

Virginia is for Virgins like me & Johnubhai

excuse me what is this shiat 

[Kontekurradu]

nee abhimaanam ento kaani.. nannu thaluchukokunda maatram  post veyyalev ga 

wrong computer anta 

[texas]

Emi ro... taagava??

love ante gatlane untadi malla

[Appaji]

Ltt for Leilani 

[ipaddress0]

Ltt for Leilani

i hurtuuuuu :(

[Appaji]

i hurtuuuuu :(

dheniki mayya thittindha malla 

[arshad]

Ltt for Leilani 

 

i luv u antava

[ipaddress0]

dheniki mayya thittindha malla

natho matladthaled :(

[Appaji]

i luv u antava

Tanu undedhi akkade kada nen seppa ika  

 

natho matladthaled :(

em chesav 

[ipaddress0]

Tanu undedhi akkade kada nen seppa ika

em chesav

nenem annale mayya :(