Fair & Handsome Ad Removed After This Student Fought For 2 And 1/2 Yrs

November 6, 2015

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District Consumer Disputes Redressal Forum (Central), Delhi has imposed the penalty in form of Punitive Damages of Rs 15,00,000 /- on the Emami Company for adopting Unfair Trade Practice as its product namely Fair and Handsome Cream promises to provide fairness to Men in three weeks and concomitantly, directed the company to withdraw the advertisements representing that the use of the product will change the complexion from dark to whitish or from whitish to fair and to pay Rs 10,000/- to the complainant as compensation.

Nikhil Jain, complainant, purchased the Fair and Handsome Cream on 08-10-2012 on the basis of advise of the Shahrukh Khan (Brand Ambassador of Fair and Handsome Cream) in order to get fairness in three weeks. After using the said product for a continuous period of three weeks, complainant did not see any difference on his face in terms of fairness which caused huge mental injury as Company has played with his emotions. For protecting other men of the Society, Complainant decided to challenge the Unfair Trade Practice of the Company with the help of his brother, Paras Jain who represented him before the Consumer Forum for nearly two and half years, so that such Unfair Trade Practices in the name of Fairness can be stopped in the society.