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"Tata Nano" effect made SANAND(Gujarat) farmers instant MILLIONAIRES


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Around the Tata plant in Sanand, in the western state of Gujarat, people have begun to talk of the "Nano effect."

Go down a narrow lane that runs to dirt not 15 minutes from the factory and amid the gamboling goats of Chharodi village, you will find 25 new homes.

[b]Property prices have risen sharply - from 50 to 400 percent - and men are making fortunes brokering land deals.

The village head says three dozen of the 3,000 people in Chharodi have gotten work from contractors. The Nano factory hasn't given them jobs directly, but it has offered a toehold in the industrial economy. They remain farmers, but a growing part of their income comes from informal business ventures or work for contractors.[/b]

[b]Pathan sold the government one-third of their family farm to make way for the Nano plant. He was paid 25 million rupees ($500,000) - a fortune even in Gujarat, one of India's richest states.

Ask the Pathan brothers what they did with this money, and they grin like schoolboys.

They bought 2.7 hectares (6.6 acres) of land - more than doubling their initial landholding - two miles (three kilometers) away, where they are preparing to plant their first crop.

They bought seven tractors and three Bolero jeeps, which they use for contracting work at the Nano site, raking in 455,000 rupees ($9,848) a month.

They are rebuilding their family home. Gone is the mud and thatch. Today their angular concrete two-story is the biggest on the block.

"You've done a damn good job out here," Pathan says of Ratan Tata, who heads the Tata group's sprawling industrial empire.
[/b]
The "Nano effect" can be attributed, in part, to the state's scrupulous care in avoiding conflict with the high-profile project.

The Nano factory and adjacent vendor park sit on 1,100 acres (445 hectares), most of which belonged to a government agricultural university that used it for grazing and experimental farming. Just seven families sold off a portion of their holdings to make way for an access road. The value of the rest of their property skyrocketed after Tata Motors came to town.

Those who sold got a decent price and, living up to Gujarat's renowned business savvy, demonstrated more entrepreneurial zeal and money management skills than the average subsistence farmer.

State officials also scuttled plans for a 68 square mile (177 square kilometer) industrial zone around the factory after locals protested. They now plan to put it on fallow land about six miles (10 kilometers) away.

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