IBM Unica Campaign Course Contents |IBM Unica Campaign online training

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Module 0: Course Introduction

 

·         Introduction to Unica Campaign Course

·        Course contents and pre-requisites

 

Module 1: Campaign Overview

 

•      Describe features of the IBM Unica Suite

•      Navigate in the IBM Unica Campaign interface

•      Understand the purpose of Campaigns and Flowcharts

•     Build a new Campaign

 

Module 2: Building Flowcharts

 

•      Build and run a Campaign flowchart

•      Configure the Select, Merge, Segment, and Sample processes

•      Build and use a query in a Select or Segment process

 

Module 3: Reusable objects and advanced flowchart processes

 

•      Understand and create a Derived Field

•      Create and use User Variables

•      Create and use Unica Macros

•      Configure Audience, Snapshot, and Extract processes

•      Map tables and files

•      Schedule flowcharts

•      Building Queries

•      Used in Select and Segment (by query)

•      Can incorporate Unica or Custom Macros

•     Can incorporate User Variables

 

Module 4: Offer Management

 

•      Understand the Offer-Response Cycle

•      Understand static and parameterized offer attributes

•      Create offers

•      Create offer lists

 

Module 5: Contact History

 

•      Configure Mail List and Call List processes

•      Use parameterized offer attributes

•      Use a Target Cell Spreadsheet for “top-down” cell management

 

Module 6: Response Tracking

 

•      Understand concepts related to response tracking

•      Configure a Response flowchart

•     View Campaign reports

 

Module 7: Advanced usage

 

•      Use log files effectively

•      Create custom attributes

•      Build an Offer Template

•      Create Strategic Segments

 

Appendix A

 

•      Build and use Custom Macros

•      Use the Track Process

•      Q & A

 

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