IBM Unica Cross-Channel Marketing v9 Course Contents | IBM Unica Cross-Channel Marketing v9 Course online training

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 Unit 0: Course Overview

 

•      Configuring an interaction

•      Building interactive flowcharts

•      Configuring strategies and treatment rules

 

Unit 1: Interact Introduction

 

•      Explain in general terms how IBM Interact works

•      Define IBM Interact key concepts

 

Unit 2: Interactive Channels

 

•      Create an Interactive Channel

•      Map the profile and dimension tables that are used in the Interactive Channel

 

Unit 3: Interaction Points

 

•      Create Interaction Points for an Interactive Channel

•      Create Zones

 

Unit 4: Events and Event Patterns

 

•      Create Events

•      Create Event Patterns

•      Create Categories

 

Unit 5: Interactive Flowcharts

 

•      Identify icons on the flowchart tool bar

•      Create a Session

•      Configure an Interaction process

•      Configure a Decision process

•      Configure a Populate Sec process (Smart Segments)

•      Configure a Select process

•      Configure a Sample process

•      Test Run the Flowchart

 

Unit 6: Offers

 

•      Create Offers from an Offer Template

•      Create a duplicate Offer

•      Create an Offer list

•      Add Offer Constraints

 

Unit 7: Treatment Rules

 

•      Create an Interaction Strategy

•      Create Treatment Rules and assign Marketing Scores

•      Mark the Interaction Strategy ready for deployment

 

Unit 8: Interact Configuration Deployment

 

•      Deploy an Interactive Configuration.                   

 

Unit 9: Learning Models

 

•      Add Learning Models for an Interactive Channel.

 

Unit 10: Environments

 

•      A better understanding of the Interact environment

•      Define the runtime components

 

Unit 11: Reports

 

•      Determine if you want to view Interact Reports

•      Generate reports based on the report descriptions provided

 

Unit 12: User Documentation and Help

 

•      Access the User Documentation

•      Download the User’s Guide

•      Access the On-line help

 

Unit 13: Course Wrap Up

 

•      Revision

•      Q & A

 

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