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Apple to lower iPhone prices in some international markets


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Posted

Following its earnings report, Tim Cook today announced that Apple will be lowering iPhone prices in some markets outside of the United States, to bring prices more in line to what they were before recent currency fluctuations hit (via Reuters).

Cook says Apple is rethinking how it prices iPhones. It will no longer track the US dollar price exactly and instead set iPhone prices in local currency for each market.

He says the regions where iPhone sales were the weakest in their latest results were areas where currency fluctuations hit hardest. The company will be adjusting prices in some areas to bring them closer to what they were ago, in local currency prices.

Quoting from the Reuters interview,

“When you look at foreign currencies and then particularly those markets that weakened over the last year those (iPhone price) increases were obviously more,” Cook told Reuters. “And so as we’ve gotten into January and assessed the macroeconomic condition in some of those markets we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas.”

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Posted

By making prices less sensitive to adverse currency changes, Apple is cutting into its own margins to improve unit sales in those regions. In the long term, of course, there’s nothing stopping Apple from creeping prices upwards as well.

It remains to be seen just how much prices will change and which countries will see price changes go into effect. We’ll of course keep you posted as we know more.

Posted
1 minute ago, Spartan said:

India lo ani hinting indirect ga..

India lo janalu thelivi kalla vaallu @3$% yentha thaggistharu kaka 500 rupees as @3$%

Posted
2 minutes ago, Spartan said:

India lo ani hinting indirect ga..

Yes, that is their next big area for them to improve. There is no doubt.

Posted
2 minutes ago, tacobell fan said:

Yes, that is their next big area for them to improve. There is no doubt.

India lo konalante 30K ammali kaka phone ni. Veedu ego thagaleyya antha ki ammuthada @3$%

Posted
Just now, Neekendu said:

India lo konalante 30K ammali kaka phone ni. Veedu ego thagaleyya antha ki ammuthada 

Call lo adhe telling. Due to USD Foreign exchange their prices on some countries like  Turkey  has seen 30% shrink. So they may stop seeing with USD antunnadu

Posted

Tim: Important to understand what’s going on from customer perspective at point of purchase. Sum of several factors: Foreign Exchange. Relative strength of USD makes products more expensive in several parts of world.

Posted

aitay am tammudiki 

Iphone XS  and apple watch 4 india lo konavacha ?

 ikkade konala ??

Posted
1 minute ago, kevinUsa said:

aitay am tammudiki 

Iphone XS  and apple watch 4 india lo konavacha ?

 ikkade konala ??

latest tech tappa compromise ayye la levu ga. 

Posted
Just now, tacobell fan said:

latest tech tappa compromise ayye la levu ga. 

anta ledu bro he stays  with parents and takes care of them 

so I think its  less  whatever I gift him 

Posted
3 minutes ago, kevinUsa said:

aitay am tammudiki 

Iphone XS  and apple watch 4 india lo konavacha ?

 ikkade konala ??

neelanti dabbunnollu emaina konachu US lo

Posted
Just now, boeing747 said:

neelanti dabbunnollu emaina konachu US lo

baa nenu dabbu unna vadini endibaa  paycheque to paycheque nadiche bathuku nadi 

Posted
Just now, kevinUsa said:

baa nenu dabbu unna vadini endibaa  paycheque to paycheque nadiche bathuku nadi 

naalagane baa nuvu kudaa   Related image

Posted
1 minute ago, kevinUsa said:

baa nenu dabbu unna vadini endibaa  paycheque to paycheque nadiche bathuku nadi 

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