he biggest rivalry in Atlanta on Super Bowl weekend has nothing to do with football - PEPSI vs Hometown Coca Cola.

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Pepsi ads blanket Atlanta's downtown MARTA station.

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Pepsi billboards surround Atlanta's Centennial Olympic Park, just miles away from Coca-Cola's Headquarters and museum.

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This is how Coke responded

Although Pepsi stepped all over Coke's turf, Coca-Cola plans to use its Super Bowl commercial to celebrate unity.

 

The company's "A Coke is a Coke" ad, which will air right before the National Anthem, drives home the message that people joining together is beautiful. The Coca-Cola Foundation also announced a $1 million donation to Atlanta's National Center for Civil and Human Rights, which will allow the museum to provide free admission from January 28 through the end of February.