Google Knows You Better Than You Know Yourself

[kevinUsa]

Every weekday at 3:40 p.m., the message popped up on my phone: 22 mins to Work. Google Now was doing its job. It was reminding me where to go and how to get there.

 

Google Now, in case you don’t know, is the flagship software embedded in the Android smartphone operating system (it’s also available on iOS); its aim is to seamlessly turn your device into a personal assistant that provides “just the right information at just the right time.” It achieves this by using Google’s devouring awareness of your calendar, inbox, and movements. It tracks and predicts your travel, your appointments, your web interests: it tracks you. That may make some people antsy. Not me. Let’s be real: Google knows so much about me already. Might as well put it to use. For me, Google Now is strange and neat and vital.

[kevinUsa]

https://www.theatlantic.com/technology/archive/2014/08/google-knows-you-better-than-you-know-yourself/378608/