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Viacom18 bags Indian cricket digital and TV media rights for $720 million

perugu_vada

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perugu_vada

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Deal comprises 88 matches between 2023-28 covering both digital and TV rights globally

Viacom18's latest deal translates to an average per-match value of INR 67.75 crore, which is 12.92% higher than the INR 60 crore Star India had paid the BCCI in the previous cycle.

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