Ibm Unica Online / Corporate Training

Introduction to Unica Campaign

Concepts and need for Unica

• Marketing Campaigns
• Campaign Life Cycle
• Unica in marketing campaign

User, User Groups and Roles

• Users and concepts
• Adding New User
• Modify Users
• Remove Users
• Edit user information
• Assign role to Users

User Groups and Concepts

• Adding New Group
• Modify Groups
• Remove Groups

Unica Roles & configuration

• Roles and Concepts

Offer management

• Concepts of offers
• Offer templates
• Offer Creation
• Offer operations

Campaign management

• Concepts of Campaign
• Unica Campaign Overview
• Campaign Creation
• Campaign operations

Flowcharts

• What are flowcharts?
• Concepts of flowcharts
• Adding Flowchart to campaign
• Flowchart Creation
• Flowchart Processes
• Data manipulation processes
• Run Processes
• Optimize Processes

Data manipulation processes

• Select
• Merge
• Sample
• Segment
• Extract

Run Processes

• Snapshot
• Schedule
• Mail list
• Cal list
• E Message

Optimize Processes

Stored objects

• Derived fields
• User variables
• Custom macros
• Templates
• Stored Table Catalogs

Reports

• Flowchart cell reports
• Segment Crosstab reports
• Calendar of Campaigns
• System-wide reports
• Object-specific reports