GM to Launch CarBravo, Its Own Used Car Sales Website

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The auto giant will unify its dealers' used-car sales on a website intended to fight CarMax, Carvana, and other online platforms at a time when used-car prices are skyrocketing.

GM

• GM announced today that it will start a used-vehicle selling website that it's calling CarBravo, which will leverage its dealer network and the approximately half-million used vehicles they have in stock.
• Customers will be able to shop online or at a GM dealership, and either way they can shop for vehicles in stock at dealers across the United States.
• GM will use Black Book to arrive at dollar figures and will give "guaranteed online offers" to buy customers' vehicles even if they don't buy another one using the website.

UPDATE 1/12/2022: A General Motors spokesperson contacted by Car and Driver confirmed that GM's policy about leased-vehicle returns "remains in place" for 2022. That policy, started last summer, states that people at the end of their lease terms with a GM vehicle are not allowed to sell it to a company or buyer outside the GM network but must return it to a GM dealer.

It was probably inevitable: General Motors is responding to the huge uptick in used-vehicle prices and the growing popularity of websites that buy and sell used cars, and it's starting its own site. GM's CarBravo website is set to begin doing business this spring, and dealers are being enrolled now, the automaker announced today.