Ibm Unica Online Training

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Introduction to Unica Campaign
Concepts and need for Unica
 

Marketing Campaigns

Campaign Life Cycle

Unica in marketing campaign

User, User Groups and Roles
 

Users and concepts

Adding New User

Modify Users

Remove Users

Edit user information

Assign role to Users

User Groups and Concepts
 

Adding New Group

Modify Groups

Remove Groups

Unica Roles & configuration
 

Roles and Concepts

Offer management
 

Concepts of offers

Offer templates

Offer Creation

Offer operations

Campaign management
 

Concepts of Campaign

Unica Campaign Overview

Campaign Creation

Campaign operations

Flowcharts
 

What are flowcharts?

Concepts of flowcharts

Adding Flowchart to campaign

Flowchart Creation

Flowchart Processes

Data manipulation processes

Run Processes

Optimize Processes

Data manipulation processes
 

Select

Merge

Sample

Segment

Extract

Run Processes
 

Snapshot

Schedule

Mail list

Cal list

E Message

Optimize Processes
Stored objects
 

Derived fields

User variables

Custom macros

Templates

Stored Table Catalogs

Reports
 

Flowchart cell reports

Segment Crosstab reports

Calendar of Campaigns

System-wide reports

Object-specific reports

 

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