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Lol IKEA India


chinnarayudu

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3 hours ago, chinnarayudu said:

https://qz.com/india/1417743/ikeas-hit-a-million-visits-at-its-india-store-in-just-two-months/

More importantly, IKEA, which spent two years and Rs1,000 crore($134 million) building the store, has finally gotten a pulse of how Indians—largely unfamiliar with its unique concept—want to interact with its brand.

 

A Rs15 set of four plastic spoons (made in India) has remained the highest-selling product in the country so far. “We’ve sold more spoon packs than the number of people who have come to our store,” 

 

Shoppers have also taken to the retailer’s food section. When the store opened, the biryani, priced at Rs149, was a hot-seller, until a customer reported finding an insect in the rice dish. The retailer has since then severed ties with the food supplier and temporarily discontinued the dish

 

Rofl

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