familyman Posted March 20, 2022 Report Share Posted March 20, 2022 What is the clear difference between these 2 companies ? Looks like they both do programtic ad bidding Quote Link to comment Share on other sites More sharing options...
familyman Posted March 20, 2022 Author Report Share Posted March 20, 2022 3 hours ago, familyman said: What is the clear difference between these 2 companies ? Looks like they both do programtic ad bidding @csrcsr @Tech_Babu all other tech gurus please help me understand this Quote Link to comment Share on other sites More sharing options...
KondapalliRaj Posted March 20, 2022 Report Share Posted March 20, 2022 Both are demand side platforms . but ttd has the technology edge and they manage and run the advertisements for several big companies and they run their service based on data driven to target the interested audiences . TTD connected with 105 different SSP (seller side platform) exchanges and the scan 10milliom ads per seconds and choose the slots that fits the client needs . They are advantage with their technology and they can scale. TTD has coonected tv opportunity and Jeff green (Ttd ceo) was telling that every subscription service may introduce ad based service (example Hulu service with advertisements) . This looks promising from my prospective. they have introduced a new product called solimar and it is little more adavancr that help customers with lot on insights . Ttd looks very promising Quote Link to comment Share on other sites More sharing options...
familyman Posted March 20, 2022 Author Report Share Posted March 20, 2022 2 hours ago, KondapalliRaj said: Both are demand side platforms . but ttd has the technology edge and they manage and run the advertisements for several big companies and they run their service based on data driven to target the interested audiences . TTD connected with 105 different SSP (seller side platform) exchanges and the scan 10milliom ads per seconds and choose the slots that fits the client needs . They are advantage with their technology and they can scale. TTD has coonected tv opportunity and Jeff green (Ttd ceo) was telling that every subscription service may introduce ad based service (example Hulu service with advertisements) . This looks promising from my prospective. they have introduced a new product called solimar and it is little more adavancr that help customers with lot on insights . Ttd looks very promising What about pubmatic? Quote Link to comment Share on other sites More sharing options...
KondapalliRaj Posted March 21, 2022 Report Share Posted March 21, 2022 Very small player SSp(seller side) side and it is not direct competition to TTd. I did not explore much of their competitive advantages Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.