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Dakota Johnson Is Here to Remind You That Sexual Wellness Is Self-Care


kevinUsa

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Since emerging onto the Hollywood scene five years ago, Dakota Johnson has been a thoroughly modern sex symbol. Of course, this is due in no small part to her role as Anastasia Steele in the film adaption of the Fifty Shades of Grey trilogy, which served as a rousing introduction to the dynamics of a BDSM relationship for many. But that was just the beginning: As evidenced by her latest venture, the 31-year-old actress has every intention of continuing to push the sex-positive conversation forward off-screen, as well.

 

Today, Johnson announces her new role as investor and co-creative director of Maude, the sexual wellness brand that's gained a cult following for its sleek, sculpture-like toys, organic condoms and personal lubricants, and powerful, pleasure-positive messaging. "Dakota so clearly embodies Maude's mission," says founder and CEO Eva Goicochea, whom Johnson will work with on the brand's creative direction, developing new products and introducing new sustainability and awareness/education-oriented initiatives. "She fearlessly has taken on the subject of sex and intimacy through her work—becoming a powerful voice for inclusivity and progress. Her elevated eye for design and sharp sense of humor connect so seamlessly to our aesthetic."

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